Casandra Thurswell moved from chilly Amery, Wisconsin to sunny Los Angeles to be a full time grad student at FIDM. She spent over 60 hours a week working odd jobs, and sustained herself on frozen burritos in order to save every penny. Cassandra was 25 years old when she took a leap of faith to leave all of her other jobs in order to focus on making KITSCH a reality. She was ready for the world, armed with 2 maxed-out credit cards, 134 Tupperware containers of jewelry and 15,983 hair ties, all cut and tied herself. Starting with the goal of creating a company filled with inspiration and positivity in its employees as well as its products, KITSCH grew more than Cassandra ever imagined.