our CORE values

At TO & FRO, we are passionate about our values and what our company stands for. We reflect our core values into our staff, operations, merchandise, and essence of our store. 

PASSION is everything. It is the inner emotion that fuels us to be invested. It's not a dream or hobby, but something that burns inside us that gets us out of bed in the morning. 

POSITIVITY is something we shorten ourselves on. It's easy to focus on our flaws and faults instead of our strengths. Take a deep breath and tell yourself, "you got this."

KINDNESS can really change the world. A sense of community is created when people are kind to those who need help. Kindness also means being kind to yourself. 

With passion, positivity, and kindness, we can achieve anything we set our minds to. #loveyourself