Our Manifesto
We are on a bit of a mission: we want everything you wear to make you feel amazing. Not just pretty good, not just kind of excited.
Amazing.
We want you to step out of the house and feel like you can do anything in the outfit you chose. Check-in with a client? On it. Quick yoga session between meetings? No problem. Kids to the park? Done.
We know you are not one thing. At its heart, To & Fro is a retail experience that features clothing that’s like you: always ready for what comes next, and ready to look fabulous doing it. We want to share clothing that you don’t just love, but clothing that helps you LOVE YOURSELF.
The Founder
With knack for being more than one thing herself, Carrie Papke is a woman who believes that what you wear should make you feel remarkable, and perform all day, doing everything you need to get done.
She believes that clothing shouldn’t just be active, but active everywhere.
A Marine veteran, fitness addict, mother to a beautiful daughter, and an entrepreneur, Carrie built TO & FRO from her need to look and feel outstanding during every event packed into a busy day.
After returning from active duty to her home of Grand Rapids, Michigan, Carrie worked to realize the dream of opening a retail experience that helped women build a wardrobe that could be everything they need while building confidence in themselves.